I have a client with a brand new website who has brought me on board to generate traffic, and the site is all wrong.
It looks fabulous. 99% of people would look at it and say it was great. It was developed by a friend of mine whose work I admire greatly.
But it’s wrong. I’m working on the SEO for the site and … it’s never going to successfully find potential new customers and generate new enquiries. It’s always going to waste time and money while the client desperately tries to generate traffic.
Why?

